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Workspace: How a Mobile Strategy Improved the Customer Experience for Thousands of Businesses

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Posted by Bojana Lazarevska on 09 Apr, 2020

 

With the rise and increased popularity of startups and flexible working conditions, co-working spaces became more and more important.

Colliers International stated that co-working is one of the few expanding office demand sources. But flexible offices still comprise less than two percent of the primary office market. This makes co-working businesses a rare find in the landscape and those that can provide great customer service, as well as state-of-the-art office space, even rarer.

Co-working spaces seamlessly merge the online and offline worlds. They provide areas where individuals can work while still making connections with others. This helps to create a sense of community for tenants that use them; such as entrepreneurs, small businesses, and the like.

What makes Workspace unique

Unlike other co-working spaces, Workspace is more than just a building of meeting rooms. Above all else, the business cultivates a sense of community among its tenants. This is a key differentiator between Workspace and other co-working businesses.

Its extensive calendar of events works to connect tenants and engage them to form a networking hub. The sense of community and connectedness is especially important for small businesses and entrepreneurs who may often work in isolation.

The app is currently rated 4.9 stars in the App Store.

Future Platforms and Workspace: Mobile Strategies that Work
The Workspace app

Workspace also provides business support, which is incredibly important for the small businesses, startups, and entrepreneurs that most use its services. Business insights, news on upcoming events, and services from its key partners help boost the businesses of its tenants. Workspace is a complete business solution and it needed a mobile strategy that would reflect this.

Workspace’s mobile strategy

There are 3000 businesses that rely on Workspace for flexible working spaces. The company provides more than just superfast internet, versatile breakout spaces, and top-of-the-line facilities. Its events calendar, inspiring content, and customer magazine encourages a sense of community that reflects the company’s customer-centric business approach. 

In order to increase its brand awareness and address the main pain point of its tenants the lack-of-ease with which to book rooms Workspace wanted to partner with a vendor that would understand its unique businesses positioning. Its customer-first approach was one of the main reasons Workspace chose Future Platforms for its mobile strategy journey.

Along with its extensive experience building award-winning apps and mobile strategies (such as turning Domino’s Pizza into the Mobile Brand of the Decade), Future Platforms’ mobile services dig deep into understanding the needs of the business and its end users. This means the end solution is one that will actually be used and one that will deliver value. And the proof is in the pudding: the app is rated 4.9 stars in the App Store by Workspace tenants, and has continued to increase revenue and awareness for the brand.

Do you want to know how Workspace increased its room occupancy through the roof? Download our case study to explore the features that not only boosted the company’s co-working spaces, but also created a sense of community and connectedness that is integral to its business success.


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