Top five tips for running a focus group

30 Oct, 2017 Read More Down Arrow

Top five tips for running a focus group

by Marzia Battaglia on 30 Oct, 2017

Here at Future Platforms, we often run a focus group during our research process to gather opinions and experiences on a specific service, product or topic. Following our last two focus groups in Bristol and Manchester for a...

Increased adoption of mobile by over-45s comes with security and user experience concerns

by George Gabriel on 13 May, 2016

As part of a brief from a prospective client, the Future Platforms strategy team recently conducted audience research aimed at better understanding smartphone usage and ownership by those aged 45 and older. After gleaning some interesting insight, particularly...

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