At the core of repeated product use is the formation of a habit that causes us to reach for something with no external trigger or conscious thought. However, the vast majority of brands fail to utilise this opportunity when it comes to their digital products.
We spoke to digital leaders, from Domino’s Pizza to Sky, about how brands can create a sustained need in users to make their products stick long-term. We unpacked user needs to design products that promote ongoing use, increase retention, and deliver lasting business value.
Rod BrooksPrevious Group Head of Architecture, Domino’s Pizza
Roxanne NejadVP Marketing, Cleo
Matt HarrisDirector of Digital Product, Sky
Remy BrooksHead of Strategy, Future Platforms
Samuel SalzerBehavioral Strategist, Author & Keynote Speaker
Do you have a solution or problem you want to discuss? You can fill in the form to get in touch, or why not talk to a real human today. We can help.
020 7221 4529
We love solving business challenges and are always up for a chat - give us a call today.