EE

Transforming Wembley’s Fan Experience App

Learn how we elevated the Wembley Stadium app to deliver a next-gen sofa-to-seat fan experience

Client

EE

Outcomes

  • 2.1Mapp sessions
  • 70,000downloads
  • 58,700stadium journeys planned

“We worked with Future Platforms to deliver an app that places the stadium visitor at the heart of the experience, facilitating and complementing the Wembley ‘sofa to seat’ experience. As the first touch point of EE’s exciting new partnership with Wembley, we wanted to showcase the benefits that this collaboration can bring from day one, and there is lots more to come in 2014 and beyond.”Spencer McHughDirector of Brand at EE

As part of a landmark six-year partnership between Wembley Stadium and EE to create the world's most connected stadium, we were selected to design and build the official fan experience app. The mission was to harness EE's new super-fast 4G network and create the ultimate "sofa-to-seat" journey, cementing Wembley's status as a technologically advanced, global sporting venue.

Elevating the Visitor Journey

Wembley and EE had a bold vision for the next generation of fan experiences but needed a specialist digital product agency to bring it to life. Following a competitive pitch, our brief was to create a flagship app that not only offered practical tools like mobile ticketing and journey planning but was also built on a flexible and composable architecture, ready to evolve over the six-year partnership.

To deliver an app that provided genuine value, we focused on the complete fan journey. We delivered an innovative platform with context-driven updates, allowing fans to:

  • Plan their entire visit, from buying tickets to planning their route by car, bus, or rail.
  • Navigate the venue with an interactive map and see the view from their seats before arriving.
  • Engage with live events through a dynamic news feed, social connectivity, and the chance to win seat upgrades.

By integrating location-based push messaging and event-specific content, all powered by EE’s advanced connectivity, we delivered a dynamic and personalised experience that was seamless from the moment a fan left home.

Delivering with Excellence and Transparency

Throughout the project, we provided a comprehensive maintenance and support service, using our proven 'Discover, Define, Deliver' process. This ensured both EE and Wembley had full visibility through regular project updates, agile scrum boards, and open reporting on time and materials. This transparent and collaborative approach allowed us to flag potential issues early, manage resources efficiently, and ensure consistent progress against key milestones.

Wembley appWembley app

Proven Business Impact

The Wembley app successfully launched in 2014 and became a cornerstone of the connected stadium experience. Its flexible design allowed for continuous updates over the years, including location-based offers and digital queue management. The results demonstrate its success:

  • 2.1 million app sessions generated, proving high and sustained user engagement.
  • 70,000 downloads across both iOS and Android platforms.
  • Over 58,700 journeys to the stadium were planned using the app, highlighting its practical value for visitors.

The app's success helped strengthen the partnership between EE and Wembley, transforming the fan experience and setting a new benchmark for digital innovation in major venues.


To learn more about our services and solutions, get in touch today. Alternatively, check out our recent whitepaper on The Future of Fan Experience Apps in Sports.

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