Transforming LIV Golf’s Digital Experience

LIV Golf is redefining professional golf, bringing a fresh, high-energy format to the sport. With tournaments spanning the globe and an emphasis on immersive fan experiences, the league needed a technology partner to build a cutting-edge digital ecosystem that could scale with its rapid growth.

Our role was to shape and deliver an outcome-driven solution—a dynamic video-on-demand platform and live event app—that enhances fan engagement, drives commercial success, and future-proofs LIV Golf’s digital infrastructure.

Building a Scalable, Data-Driven Fan Experience

As a new and fast-growing organisation, LIV Golf faced the challenge of unifying multiple event management systems, each with different technical and data requirements. To build a seamless fan experience, we:

• Established robust data pipelines to ensure real-time accuracy across the ecosystem.
• Designed an agile video-on-demand platform to deliver engaging content anywhere, anytime.
• Developed a scalable architecture that enables future growth and rapid iteration.

With a mission to reimagine the golf experience for the modern fan, we focused on technology that delivers real value—from the first launch to long-term engagement.

LIV Golf app

Delivering an Immersive & Adaptive LIV Golf+ App

Our strategic approach focused on creating an app experience tailored to different user needs—whether attending a tournament, watching from home, or following on the move. The solution had to be:

• Personalised – A dynamic user experience based on location, preferences, and behaviors.
• Scalable – Designed to evolve as LIV Golf expands globally.
• Real-Time – Powered by seamless integrations that deliver up-to-the-minute updates and insights.

To achieve this, we developed the LIV Golf+ app using Flutter, ensuring a consistent, high-quality experience across iOS and Android. Our cross-platform approach enabled us to accelerate delivery while maintaining flexibility for future enhancements.

Standout Features Driving Fan Engagement & Commercial Success

Beyond a standard sports app, LIV Golf+ was designed to deliver a new level of engagement, creating unique commercial opportunities and media impact. Key innovations include:

• Interactive Maps – Fans can track players and navigate tournament courses in real-time.
• Shot Tracing – A data-driven feature visualising ball trajectories and performance insights.
• LIV Briefing – A personalised news feed, delivering relevant updates tailored to user preferences.

By integrating these cutting-edge features, the app has become a central component of LIV Golf’s digital strategy, strengthening fan relationships and unlocking new revenue streams.

Fueling Fan Curiosity with AI: The Ultimate LIV Golf Guide

LIV Golf's revolutionary format sparked a wave of questions from both seasoned golf fans and newcomers. To address this, we unleashed the power of AI:

• An Instant AI Expert: Created a scalable AI experience to serve as the definitive guide to the electrifying world of LIV Golf.
• Lightning-Fast Answers: Designed to resolve fan queries rapidly and reliably.
• Rapid Prototyping: Developed a working prototype in just three weeks with Google.
• Driving Commercial Growth: Monetised user journeys through ticketing, hospitality, and e-commerce integrations.
• Brand-Aligned AI: Implemented robust safeguards and personality strategies to ensure the AI maintained LIV Golf’s distinct voice.
• Distinct Branding: Gave the AI experience a unique look and feel within the LIV brand architecture.
• Game-Changing Results: Testing proved the AI’s value, shifting the direction of LIV's future strategy.

Recognising the opportunity, we positioned AI as the core of LIV Golf's fan interaction – providing quick, cost-effective solutions.

LIV Golf app

Proven Impact: Measurable Results at Scale

The LIV Golf+ app quickly became the cornerstone of LIV Golf’s digital presence, delivering tangible results:

• From 0 to 100,000+ downloads in 8 months
• 30,000+ monthly active users, driving sustained engagement
• 5-star rating showcasing strong user satisfaction
• Significant engagement spikes at live events, reinforcing its role in the fan experience
• 3 weeks - to design and deliver a branded AI caddie prototype

Beyond the numbers, our work has transformed how LIV Golf leverages technology, creating a future-ready platform that will continue to evolve with the sport.

LIV Golf’s Digital Ecosystem - Future-Ready

By reimagining LIV Golf’s approach to digital, we’ve built a foundation for long-term growth. Future updates—including AI-driven enhancements and deeper personalisation—will further enrich the fan experience and solidify LIV Golf’s position as a leader in sports innovation.

With a strategic, technology-first approach, we have not only delivered an app—we have reshaped LIV Golf’s digital strategy, ensuring that the league remains at the forefront of fan engagement and commercial success.