Building the Ultimate Digital Hub for PSG Fans
Paris Saint-Germain: Innovating the Fan Experience Through Digital Transformation
Client
PSG
“The app is fan-based and has been re-built to focus on what fans want, so they can find what they need quickly and easily. It’s a platform to power innovation and new digital experiences over the years to come.”Russell StopfordChief Digital Officer, Paris Saint-Germain
Paris Saint-Germain (PSG) is France’s most successful football club, with a global fanbase expecting seamless, interactive, and content-rich digital experiences. To meet these expectations, PSG sought a feature-packed, stable, and high-performance app that would drive engagement and raise the club’s digital presence.
Our role was to shape and deliver a fully rebuilt mobile experience, ensuring fans could access exclusive content, real-time updates, and seamless e-commerce integration.
Enhancing the Fan Experience Through Digital Innovation
To create a world-class fan engagement platform, we focused on:
- Immersive content & personalisation – Custom video playback, exclusive news, and tailored fan experiences.
- Real-time match insights – Live scores, stats, standings, and fixture updates.
- Seamless e-commerce integration – Direct access to merchandise, ticketing, and exclusive offers.
By designing an intuitive, high-performance mobile ecosystem, we redefined how fans interact with PSG, both on and off the pitch.
Building for Performance & Scalability
To ensure the PSG app was robust, scalable, and future-ready, we:
- Rebuilt the platform in React Native, improving efficiency and cross-platform consistency.
- Developed custom native integrations, ensuring seamless video streaming and content delivery.
- Created real-time stadium notifications, enhancing the in-game experience for match attendees.
This agile, technology-driven approach ensured that PSG’s app is not just a digital tool but a central part of the club’s global engagement strategy.
Proven Impact & Fan Engagement
The PSG app has delivered exceptional results:
- 4.8-star rating on iOS, reflecting outstanding user experience.
- 1M+ downloads on Android, demonstrating global fan adoption.
- 170K+ downloads via Huawei App Gallery, expanding PSG’s reach in key markets.
By combining innovation, fan-centric design, and scalable technology, we helped PSG set the standard for digital fan engagement in elite football.
Future-Proofing the PSG Digital Ecosystem
As sports fan engagement evolves, our work laid the foundation for:
- AI-powered personalisation, delivering tailored content to every fan.
- Expanded interactive experiences, integrating AR and immersive media.
- Deeper community engagement, fostering connections between fans, players, and the club.
By aligning technology with PSG’s vision, we created a future-ready digital experience, ensuring that the club remains at the forefront of football innovation.