Delivering a Seamless, Engaging Festival App for Glastonbury

Delivering a Seamless, Engaging Festival App for Glastonbury

As the UK’s biggest and fastest mobile network, EE has been an official sponsor of Glastonbury Festival for over a decade, ensuring attendees stay connected at one of the world’s largest music events. EE needed an engaging, high-performance digital experience to serve festivalgoers while reinforcing its brand presence.

Our role was to shape and deliver a feature-rich app that enables seamless event planning, real-time updates, and interactive content - both online and offline.

Glastonbury app

Creating a Connected & Immersive Festival Experience

To ensure festivalgoers had everything they needed at their fingertips, we focused on:

• Real-time event updates – Keeping users informed with up-to-the-minute schedules and changes.
• Offline functionality – Allowing access to essential features without network coverage.
• Interactive features – Custom line-up creation, BBC livestreaming integration, and festival maps.

By improving both usability and connectivity, we made the EE Glastonbury app into an essential festival companion.

Innovating for Scalability & Performance

Glastonbury presents unique digital challenges, with thousands of users accessing the app in a concentrated area. We tackled this by:

• Leveraging Google Cloud for scalability, ensuring the app could handle millions of data requests.
• Implementing smart caching mechanisms to reduce data usage and improve offline reliability.
• Refining UX for high-demand scenarios, delivering a frictionless experience even in crowded festival conditions.

Through technical innovation and agile execution, we created an app that not only enhanced the festival experience but also strengthened EE’s brand engagement.

Proven Engagement & Brand Impact

The EE Glastonbury app exceeded all expectations:

• Total downloads surpassed festival attendees, demonstrating widespread interest.
• 264% increase in active user sessions, showing high engagement levels.
• Seamless offline access, making the app a vital tool for festivalgoers.
• Enhanced shareability, extending EE’s reach beyond Worthy Farm.

By blending technology, user experience, and brand storytelling, we helped EE create a best-in-class festival app and an essential part of the Glastonbury experience.

Future-Proofing EE’s Digital Festival Strategy

By aligning brand storytelling with cutting-edge digital experiences, EE has solidified its role as a leader in festival innovation, providing an essential tool for music lovers - both at Glastonbury and beyond.