Redefining the Digital Experience for 330M Fans Worldwide

The International Skating Union (ISU) is the global governing body for figure skating, synchronised skating, and speed skating. While ISU organises world-class competitions, its digital presence was outdated and disconnected from fan expectations, limiting engagement and revenue opportunities.

Our role was to shape ISU’s digital transformation, creating a long-term strategy to better connect with fans, attract sponsors, and position ISU for the future evolution of its sports.

Delivering a Fan-First, Data-Driven Digital Ecosystem

ISU needed to move beyond a functional administration platform to a dynamic fan engagement hub. Our strategic recommendations focused on:

• Personalised Digital Experiences – Location-based, athlete-specific content to keep fans engaged.
• Enhanced Fan Journeys – A simplified, intuitive platform offering real-time stats, athlete bios, and event updates.
• Commercial Growth Through OTT – Leveraging ISU’s archive footage and live streaming to create new revenue streams.

By prioritising fan connection and commercial scalability, we set ISU on a path to unlock digital-first audience growth and monetisation.

Reimagining ISU’s Digital Platforms for the Future

Our approach combined global sports and entertainment insights with ISU’s unique needs. Through stakeholder collaboration and industry benchmarking, we recommended:

• A Global Fan Experience Platform – Designed for engagement, integrating OTT streaming, real-time results, and personalised content.
• A Streamlined Administrative Hub – Improving usability, search functionality, and operational efficiency.
• Monetisation & Sponsorship Expansion – Unlocking digital advertising, paid content, and fan registrations through a hybrid free/subscription model.

These strategic shifts position ISU as a digitally-driven sports federation, leveraging technology to expand its influence and fanbase.

Proven Business Impact & Future Growth Potential

Our work with ISU laid the foundation for:

• Deeper fan engagement – A more personalised, video-first platform that aligns with modern audience expectations.
• Expanded commercial opportunities – OTT content, sponsorship placements, and data-driven fan insights.
• Scalable innovation – A digital infrastructure that adapts quickly to the evolving sports landscape.

By aligning technology, fan experience, and commercial strategy, ISU is now positioned to compete at the forefront of digital sports innovation, ensuring its disciplines continue to thrive in the digital age.