Transforming Football Travel into a Seamless Digital Experience

The Premier League is more than just a football competition - it’s a global institution that sets the standard for fan engagement. However, away match attendance had declined by 10% over five years, with rising ticket prices and limited travel information acting as barriers for supporters.

To address this, we shaped and delivered a mobile solution that enhances the entire matchday experience, ensuring fans feel supported from the moment they plan their trip to the final whistle.

Delivering a Connected, Data-Driven Fan Experience

The Away Days app was built to remove friction from the fan journey, tackling key challenges such as:

• Seamless Travel & Ticketing Integration – Providing real-time updates on routes, pricing, parking, and public transport options.
• Comprehensive Matchday Guides – Offering curated stadium information, local dining recommendations, and exclusive club offers.
• Personalised Fan Experience – Push notifications tailored to each supporter’s location, delivering timely insights and recommendations.

By focusing on the complete fan journey, we positioned the Premier League as a leader in digital-first sports engagement, ensuring fans enjoy a smooth, hassle-free away day experience.

Building a High-Performance Mobile Platform

To ensure the app met the needs of Premier League fans, we conducted extensive fan workshops across multiple cities, gathering insights into the biggest frustrations and opportunities. Our agile development approach allowed us to prioritise the most impactful features, delivering a sleek, user-friendly product in just five weeks.

Key features include:

• Live travel updates to keep fans informed on disruptions.
• Stadium-specific guides to help fans navigate unfamiliar grounds.
• Tailored matchday offers from clubs, enhancing engagement and commercial opportunities.

Through a close collaboration with key stakeholders—content teams, designers, and club representatives—we ensured that the app was both user-centric and commercially viable, delivering long-term value for fans and the Premier League alike.

Driving Fan Engagement & Matchday Revenue

The impact of the Away Days app has been significant, with strong adoption and usage figures:

• 215,000 downloads across iOS and Android.
• 2.4 million app sessions since the start of the 2014-15 season.
• 86,000+ tailored matchday offers delivered, driving fan participation and club revenue.

By centralising essential travel and stadium information into a single, easy-to-use platform, we have strengthened the connection between fans and the Premier League, fostering long-term engagement and loyalty.

A Future-Ready Fan Experience

The Premier League Away Days app has established a strong foundation for digital fan engagement. By leveraging smart digital solutions, we redefined the away day experience, ensuring that fans were always informed, engaged, and ready to support their teams on the road. Giving the Premier League a scalable, future-ready platform.