Providing travelling football supporters with targeted content and offers

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Enhancing the away day experience

For over two decades, the Premier League has been renowned across the world for its gripping football and sensational atmospheres. Right at the heart of its ongoing success are the supporters of its twenty clubs. In August 2013, the Premier League announced a three-year, £12 million initiative to improve the match day experience for travelling supporters. A 10% decline in away attendances over the past five years has been attributed to factors such as rising ticket prices and a lack of reliable information regarding places to eat, drink, sleep, and park.

Future Platforms was tasked with creating an engaging and informative ‘away days’ mobile application for the 2014-15 season and beyond. The company designed and developed an app that ensures the journeys that tireless fans embark on across the country are as smooth as possible - whatever the result - further enhancing the match day experience.

Delivering what the fans need

From St. Mary’s Stadium to St. James’ Park, the Premier League Away Days app gives loyal fans a comprehensive slate of information during their trips around the grounds. Away supporters are invaluable to both their clubs and the ongoing prosperity of the Premier League. When developing the content and functionality of the app, Future Platforms put their considerations at the core of its strategy.

We know that the match day experience spans beyond the 90-minute game, so every moment of the away day adventure from dawn to dusk was considered, incorporating fan feedback at all stages of development.

At the planning stage, we ran a series of supporter and club workshops to explore the user experience from the bottom up. The results of the focus groups validated our initial thinking, ensuring that users’ needs were always of paramount importance. Key utilities and functionality of the app include:

  • Ticket information concerning all away matches for season ticket holders, club members, and general sale customers (where applicable)
  • Driving and public transport information to ensure the best route to the stadium
  • Approved away-friendly pubs, bars, restaurants, parking locations and hotels, with tailored offers for travelling fans
  • Fan-powered reviews, ratings and recommendations, meaning a more informed and enjoyable away experience for fans of every club
  • Up-to-the-minute match day info, scores, team news, substitutions, and travel disruptions (currently only for the London Underground)

The comprehensive stadium guides for all 20 Premier League clubs are always accessible from the app, meaning even the most ardent fans can discover somewhere new to grab a drink or bite to eat before and after home games.

We had some useful conversations with Future Platforms at the start and I quickly realised that, rather than think about it as 'producing an app', we had to think about it as producing a solution to a problem, which happens to be through technology.

Cathy Long - Head of Supporter Services, Premier League


The Premier League’s three-year funding initiative will allow partial subsidies for the cost of tickets, food and drink, and supporter travel, amongst other things. In line with this new investment, the Away Days app will help aid the improvement of the match day experience for travelling fans, giving them a regulated and reliable list of locations to use during their trips around the grounds. In 2015, the app was updated to include exclusive score-sensitive offers, an all-new dashboard design that improves navigation, flags for important travel and stadium information, and under-the-hood performance enhancements.

Fans of the Premier League have been pining for a comprehensive guide to accompany them on their away travels for some time, and as the battles heat up at both ends of the table, the Away Days app will become a vital part of the match day experience. The app is available now and free to download on iOS and Android.

The Future Platforms team has designed a business framework that can analyse your mobile app and digital service needs, and show you how to implement them successfully. Book a free consultation with one of our team members today.

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