Posted by Philip Smith on 08 Jul, 2019
Businesses need to focus on three key factors to ensure they undergo effective operational digital transformation.
“Customers want utility and personalised experiences when they deal with brands,” says Adam Croxen, managing director of Future Platforms.
“Digital transformation can help business deliver the projects and experiences people want but it’s not easy. Yet it is essential if you want to successfully engage people with your products and services.”
To concentrate its efforts on digital transformation, a business should focus on three key areas – process digitisation, employee enablement and using digital to offer customers the services and products they want – Croxen suggests.
After a recent Future Platforms panel debate and event, where digital transformation was the topic, experts from Domino’s, Sainsbury’s and First Group, suggested that the best way forward was to start with small steps, such as prototypes and demos, and keep an agile approach throughout any digital transformation project.
Oracle’s recent research has highlighted the opportunity for businesses which can undergo digital transformation. Technology can have “a massive 64% impact on ‘business efficiency’ and an overall big impact on ‘organisational performance of 27%” according to the tech giant.
Future Platforms’ latest White Paper – Digital Transformation from the Inside Out – explores the three key areas mentioned above in more detail. It looks at process digitisation, employee enablement and performance management and explores the following topics:
- How Domino’s transformed its business with an app for its 27,000 drivers
- How customer expectations have changed and why utility is so desirable
- What digital products can do for business operations
- Successful digital transformation
- Top tips on implementing digital transformation strategy
“The user and customer should be king. If it’s not going to deliver benefit to the user, and therefore our consumer, then why are we are we wasting time on it?”Adam Croxen, managing director, Future Platforms
If you want to understand how digital transformation can help your business, or brand, make the most of mobile channels, apps and technology, then get in touch now to find out what Future Platforms can do for you.
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