We've launched a series of healthcare and lifestyle services with UK mobile operator O2, today. The services consist of "push" alerts, where O2 subscribers opt to receive a message each day, and pay a small charge for the privilege; and "pull" alerts, where customers can choose to receive a single alert at any given time by texting a given number.

A number of services have been implemented in this way: "Looking good", a series of lifestyle tips for women; "Healthy Recipes", supplying quick instructions for preparing nutritious meals; "WeightMate", a selection of diet information; and "Romance tips" to spice up your sad, tired, relationships.

The alert services were put together for our client HealthAmigo, and you can sign up for them here.

Read more about our work with O2