We've just launched a new revenue-generating mobile service for Glass's, the leading European provider of used car valuation data.
Working with full service mobile agency Mindmatics, we put in place a service which lets consumers text a registration number and mileage into a 5 digit shortcode, 83338. If there's a single car which matches the supplied registration, you'll get back a text message telling you what the vehicle is worth; if there's more than one we send you a personalised WAP micro-site which lets you choose the make and model of your car, and see what it's worth. We provided the WAP microsites as a hosted service which ties into Glass's infrastructure and the Mindmatics SMS platform.
The upshot of all this? A simple-to-use mobile service that delivers value to its users and revenue for its owners.





