We've been appointed by The International Herald Tribune to help them mobilise their pan-European newspaper, broadening their readership and extending the IHT brand into a new channel.

The first phase of this work will entail the publishing of a mobile edition; we'll be tying into the existing IHT publishing infrastructure and producing versions of the newspaper optimised for mobile phones - and helping the IHT to get more value from their existing content assets, in partnership with mobile network operators across Europe. Beyond that? You'll have to wait and see...

Wholly owned by the New York Times, the International Herald Tribune is the premier international newspaper for opinion leaders and decision makers around the globe. It combines the extensive resources of its own correspondents with those of the New York Times and is printed at 28 sites throughout the world, for sale in more than 180 countries.

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Read more about our work with the International Herald Tribune