We have a few good friends at EMI Music, looking at how they can make the most of new media. Most discussions are about introducing new innovative services, like SMS-based direct response (back in 2004).

Robbie Williams MMS Christmas Cards - 22.01.07

The Robbie Card Maker is an online tool that allows users to create their own Christmas card. Choose a background, a Robbie picture and a few Christmas decorations, add a speech bubble and then send it to your friends via email or mobile.

TextBack launches for EMI with The Vines - 11.03.04

TextBack, a project we've undertaken for EMI Music, has launched today. Promoted on flyers and in print ads, TextBack lets anyone interested in a piece of advertising demonstrate their interest in the band and get more information sent to them by texting in their email address, at no charge beyond normal SMS rates. Participants receive an email with links to downloads, video clips, samples and competitions.