We have recently completed our newest project: the mobile elements for the Audi RS 4 "spider" campaign, which is live from February to April this year. Our friends at digital agency Good Technology have orchestrated an impressive digital campaign including rich media ads, a Flash microsite, iTV, Transvision Bluetooth and PSP/iPod downloads.

Originally starting with just a wallpaper, the campaign has since grown to include both a Flash screensaver and an eBrochure, complete with car-statistics and 360 degree moving imagery of Audi's new flagship car.

The mobile assets are available through Future Platforms' distribution system and were also featured at several London stations throughout the better part of February as Bluetooth downloads from large digital screens.

The work has been featured in Contagious magazine and Good Technology will be including the mobile suite in the award entries for the RS 4 campaign in various high-profile media throughout 2006.

Audi is one of the first major car brands to make use of rich mobile content for a branding campaign, remaining true to their "Vorsprung durch Technik" slogan. Mobile advertising will inevitably go beyond text-to-win, ringtones and wallpapers. We look forward to many more multi-media and mobile campaigns in the near future, both from Audi and from other brands.

Read more about our Audi projects