Blog

All the latest news and announcements from Future Platforms

  1. Future Platforms wins prestigious Chairman’s Award at The Drum MOMAs

    Future Platforms was named winner of the prestigious Chairman’s Award at The Drum’s 2016 MOMAs, also picking up a formal commendation for outstanding mobile work with Domino’s Pizza.
  2. Increased adoption of mobile by over-45s comes with security and user experience concerns

    We recently conducted audience research aimed at better understanding smartphone ownership by those aged 45 and older. The results raised some interesting considerations, and while usage by this demographic is higher than ever, numerous concerns remain around security and usability.
  3. Future Platforms named a triple finalist at the EMEA Business Excellence Awards

    We’re very proud to have been named finalists in three categories for 2016’s EMEA Business Excellence Awards, with two awards for the agency and one for Managing Director, Adam Croxen.
  4. Carlos Montoya joins Future Platforms as Lead UX

    We’re delighted to announce the appointment of Carlos Montoya as our new Lead UX, who joins our award-winning team after two years at Monitise Create.
  5. Future Platforms named a finalist for The Drum MOMA Awards

    We’re thrilled to announce that The Drum has named us a 2016 finalist for its Marketing on Mobile Awards (MOMAs), which celebrate the brands and agencies at the forefront of the mobile industry.
  6. Adam Croxen talks Twitter and Apple for Mobile Marketing Magazine

    On the 10th and 40th anniversaries of Twitter and Apple respectively, our Managing Director, Adam Croxen, shares insight for Mobile Marketing Magazine on what the future might hold for the two companies.
  7. What is “zero” UI, and how is it changing mobile experiences?

    With the increased capacity of smartphones to learn about users’ patterns and habits, we’re beginning to see the emergence of an alternative to “traditional” user interfaces known as "zero" UI. Letting users engage with apps without having to open them, it's reducing the number of steps needed to get things done on mobile.
  8. Why now is the time to prioritise m-commerce

    With 40% of UK consumers dissatisfied with their mobile shopping experience last year, there's never been a better time to prioritise your m-commerce strategy.
  9. Domino’s Pizza mobile apps help profits rise 20%

    We’re absolutely thrilled to welcome the news that our client, Domino’s Pizza, has enjoyed another stellar year of financial results, underpinned by the increasing success of our jointly pursued mobile and digital strategy
  10. Why messaging is the most dominant force on mobile

    Messaging has grown to become the dominant form of communication on mobile, but it's quickly becoming about more than just staying in touch. In this post, we take a look at how it can become more central to the wider smartphone experience by including e-commerce, customer service, and so much more.
  11. Beacon technology: a huge opportunity for the retail and leisure industries

    We've looked at how a number of industries can boost their customer experiences with a better use of digital, and often make reference to how beacons can be a part of this success. In this post, we shed some light on the technology and look at how it has a big role to play in a number of different areas.
  12. Connected stadiums: enhancing matchdays with digital

    From beacons and in-stadium Wi-Fi to companion apps and big-screen interaction, there are a range of mobile and digital techniques being used bolster the event-day experience. In this post, we take a look at how stadiums and the fans that visit them can benefit from the increased presence of digital.