All the latest news and announcements from Future Platforms

  1. Lifting the lid on the benefits of variable testing

    For any ambitious business wanting to make improvements to its mobile and digital platforms, variable testing is highly worth considering. In this article, we look at how the concept works and explore the wide range of benefits it’s capable of bringing to businesses in every industry.
  2. Starting small & building fast: the undervalued benefits of prototyping

    To a business embarking on developing a complex digital product, such as a mobile app, planning and definition can be one of the hardest tasks. In this post, we cover how building prototypes and proofs-of-concept are essential to ensuring large, complex mobile products get off the ground quickly, and how together they contribute to a far superior overall product.
  3. Future Platforms wins Effective Mobile Marketing Award for Twickets

    We're thrilled that Twickets has won in the category "Most Effective Entertainment Campaign or Solution"
  4. Future Platforms earns double Effective Mobile Marketing Awards nomination

    We're delighted to announce that we have received our fourth and fifth nominations in the space of two years, for the Effective Mobile Marketing Awards in London.
  5. The importance of delivering accessible mobile apps

    Almost a fifth of the population are living with a long-term illness, impairment or disability, while a third have experienced sub-standard digital experiences. In this post, we explore the best ways for businesses and service providers to deliver better, accessible mobile apps.
  6. In-depth: bolstering traditional businesses with digital

    In this post, we explore how digital and mobile can be utilised to help traditional businesses enhance internal systems and processes, save costs, and increase efficiency.
  7. Future Platforms wins prestigious Chairman’s Award at The Drum MOMAs

    Future Platforms was named winner of the prestigious Chairman’s Award at The Drum’s 2016 MOMAs, also picking up a formal commendation for outstanding mobile work with Domino’s Pizza.
  8. Increased adoption of mobile by over-45s comes with security and user experience concerns

    We recently conducted audience research aimed at better understanding smartphone ownership by those aged 45 and older. The results raised some interesting considerations, and while usage by this demographic is higher than ever, numerous concerns remain around security and usability.
  9. Future Platforms named a triple finalist at the EMEA Business Excellence Awards

    We’re very proud to have been named finalists in three categories for 2016’s EMEA Business Excellence Awards, with two awards for the agency and one for Managing Director, Adam Croxen.
  10. Future Platforms named a finalist for The Drum MOMA Awards

    We’re thrilled to announce that The Drum has named us a 2016 finalist for its Marketing on Mobile Awards (MOMAs), which celebrate the brands and agencies at the forefront of the mobile industry.
  11. Adam Croxen talks Twitter and Apple for Mobile Marketing Magazine

    On the 10th and 40th anniversaries of Twitter and Apple respectively, our Managing Director, Adam Croxen, shares insight for Mobile Marketing Magazine on what the future might hold for the two companies.
  12. What is “zero” UI, and how is it changing mobile experiences?

    With the increased capacity of smartphones to learn about users’ patterns and habits, we’re beginning to see the emergence of an alternative to “traditional” user interfaces known as "zero" UI. Letting users engage with apps without having to open them, it's reducing the number of steps needed to get things done on mobile.