We’re delighted to announce that we were successful at last night’s Effective Mobile Marketing Awards in London. Sharing the honour with our client, Domino’s Pizza, we took home the Most Effective Smartphone App award.
Apple and Google's new devices and operating systems have considerable implications for the traditional “hit home, find app, open app, navigate to feature” user journey that is currently engrained in mobile users.
Android 6.0 Marshmallow is rolling out to current Nexus devices; we’ve been testing it out in our office to see how it will power Google’s new phones, as well as supercharging the Android experience for those currently running 5.1.
Future Platforms Managing Director Adam Croxen recently had an article published in i-MAGAZINE, where he wrote in depth about the future of the app economy; we've republished the article here on our blog.