1. Lifting the lid on the benefits of variable testing

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    by George Gabriel

    For any ambitious business wanting to make improvements to its mobile and digital platforms, variable testing is highly worth considering. In this article, we look at how the concept works and explore the wide range of benefits it’s capable of bringing to businesses in every industry.

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  2. Starting small & building fast: the undervalued benefits of prototyping

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    by George Gabriel

    To a business embarking on developing a complex digital product, such as a mobile app, planning and definition can be one of the hardest tasks. In this post, we cover how building prototypes and proofs-of-concept are essential to ensuring large, complex mobile products get off the ground quickly, and how together they contribute to a far superior overall product.

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